There is no better design catalyst than high expectations
For its new store in Jamaica Plain, MA, Whole Foods wanted bike racks that used less material; were locally made and fully recyclable; engaged the user; and were gentle on the bikes.
It makes sense that the bike rack adapts to the bike, rather than the other way around. It makes sense that Whole Foods chose Loop for its new store in a neighborhood that is serious about biking.
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What is loop?
Loop is the new bicycle-friendly, user-centered bike rack that will forever transform biking. It departs from conventional bike racks in that it is slightly flexible so that the user may customize the locking operation.
